Danelle Cochran believes long-standing relationships prove that focusing on quality customer service is a great value proposition.

For more than 20 years, Danelle Cochran has been a fixture for two different companies at Kirby-Smith Machinery Inc.’s Dallas location.  She started working at the branch in 2000 in the rental department of Continental Equipment Company.

“I worked in parts and sales as well as rentals,” recalled Cochran. “When Kirby-Smith purchased Continental in 2009, I moved up front to the reception desk where I worked with incoming customers. I really enjoyed it and formed some good relationships with them.”

Kirby-Smith moved Cochran away from the front desk when it promoted her to sales administrator, giving her an office behind the back wall of the reception desk. Customers still seek her out when they stop in the store.

“That’s a great feeling,” stated Cochran. “It shows that we have more than a customer/vendor connection. It’s friendship. Additionally, I think it tells me that they appreciate and value the service that Kirby-Smith and I provide.”

Cochran has developed strong relationships with co-workers, too. As sales administrator, she works closely with the Dallas-based territory managers and Sales & Operations Manager Chad Cox. Danelle also oversees sales administration for Kirby-Smith Machinery’s corporate Energy Services Division.

“We all have a common goal – to provide outstanding customer experiences,” emphasized Cochran. “My role is to help process sales contracts and see them through from beginning to end. I’m very detail-oriented, so this is a good fit for me. Everyone is great to work with and that makes it even more enjoyable.”

Family-oriented

Cochran joined Continental Equipment after being laid off from a job in the mortgage industry. She describes that experience as a blessing in disguise.

“It brought me here,” she explained. “Becoming part of Kirby-Smith made it even better. The company culture is fantastic. We’re like one big family who cheer each other on as the company grows and excels.”

Cochran added that Kirby-Smith Machinery understands the importance of balancing family and work. She is very close to her two sons and enjoys spending time with them, including attending their events. She also likes to exercise and watch football, especially the Dallas Cowboys.